Facing In the Right Direction

We are very pleased that Aberystwyth University is hosting the third of the Behaviour Change Festivals. Building upon the good work of the Bangor (May 2016) and Swansea (September 2016) Festivals it brings everything together with the aim of leaving a legacy, and making sure we are ‘Facing in the Same Direction’.

Behaviour Change Science and practice is a complicated area with very many people across Wales (and beyond), involved in activities to encourage behaviour change in many diverse areas.  It is an activity that crosses the boundaries between organisations, citizens and service providers and theory and practice.

The Bangor and Swansea Festivals saw people sharing experiences of behaviour change work from practical actions led by volunteers within communities, wide-scale initiatives led by Public Services and the valuable research carries out across Welsh Universities.

The aim of the Aberystwyth Festival is to strengthen the relationships that have already been formed and build new ones.  We hope that we will leave a lasting legacy around behaviour change in Wales to make sure we are a ‘Facing in the Same Direction’.


for further information good.practice@audit.wales

20th March: The role of Higher and Further Education in delivering Sustainable Development and the Wellbeing of Future Generations Act.

The Aberystwyth Festival of Behaviour Change will start with a lunchtime (1pm) with a networking lunch for delegates, speakers and representatives from the Higher Education Future Generations Group (HEFGG) .

The HEFGG is making significant progress to embed sustainable development principles in the day to day activities of Welsh Universities. Many of these activities are closely aligned with the objectives of the Wellbeing of Future Generations Act  (WFG Act) and provide useful examples of what could be used in communities and public services.

The fact that Universities are not bound by the requirements of the WFG Act, but ‘are doing it anyway’ is an impressive example of taking action and encouraging behaviour change in an important part of Welsh life.

Rhaglen - Programme 20 03 2017


21st March: Future Generations and Partnerships

Wales faces a number of challenges now and in the future, such as climate change, poverty, health inequalities and jobs and growth. We need to work together and establish a common understanding of the challenges, opportunities and impact of behavioural change in tackling known and unknown factors facing our communities and citizens. To give current and future generations a good quality of life we need to think about the long term impact of the decisions we make.
Some of the aims of this day include, to provide delegates with:

  • a better understand how the Wellbeing of Future Generations Act is relevant to meeting the needs of our diverse communities and the role of the Office of the Future Generations Commissioner in making sure that the Welsh Public Sector does this;
  • good practice case studies about how community action and effective co-production embed the 5 Sustainable Development Principles – Long term, Prevention, Integration, Collaboration and Involvement;
  • a discussion about the role of a Public Bank as part of supporting sustainable and resilient communities in Wales

Rhaglen - Programme 21 03 2017


22nd March: Supporting Resilient Citizens, Communities and Society

A difficult five years lie ahead for Wales. The continuing diminishing resources for public services, the UK withdrawal from the European Union creates some uncertainty and challenges and Wales in the 21st century is diverse and complex. The national priorities are that we work together to deliver stronger, fairer local economy to ensure sustainable local services for our citizens and communities.
“The issues we face can only be tackled through new ways of working, including joined up programmes which re-inforce and build on what people are doing for themselves”. Carwyn Jones First Minister of Wales, Taking Wales Forward 2016-2021 (2016)
Some of the aims of this day include, to provide delegates with:

  • common understanding of the national context and alternative perspectives of how public services agencies can work with their citizens and communities to achieve sustainable local services;
  • framework to understand why people do what they do, and influencing these behaviour drivers and motivators:
  • good practice case studies about how through collaboration we can collectively deliver sustainable community benefits.

Rhaglen - Programme 22 03 2017